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Singapore’s F&B Growth Story: Innovation, Demand, and Opportunity

Jonathan Herbsman on April 9, 2025 at 9:09 am | Reading time: 2 minutes
Singapore’s F&B Growth Story
Singapore’s F&B Growth Story: Innovation, Demand, and Opportunity: Anytime Work Pte Ltd.

The Booming Growth of Singapore’s F&B Sector

Singapore’s food and beverage (F&B) industry has seen impressive growth over the past few years. In February 2024 alone, the total sales value of F&B services reached S$1 billion, marking a 4.0% year-on-year increase compared to February 2023. This growth is backed by a broader recovery in consumer spending and dining activity post-pandemic, as reported by the Singapore Department of Statistics and covered in Channel News Asia.

This expansion is powered by:

  • A diverse culinary scene (from hawker centres to Michelin-starred dining)
  • A rising population and urbanisation
  • Strong local and tourist-driven demand for dining out

Even amid economic shifts, the F&B sector contributes significantly to Singapore’s GDP, job creation, and retail ecosystem.

Innovation: The Backbone of F&B Transformation

Singapore’s F&B businesses are actively embracing technology and innovation to stay competitive and resilient:

  • AI-powered POS systems and self-order kiosks
  • Cloud kitchens and delivery-only concepts
  • Digital loyalty programs and real-time customer feedback systems

These changes are not just cosmetic. As noted in the MTI’s Economic Survey of Singapore 2023, innovation in services is critical to driving productivity, especially in traditionally labour-intensive sectors like F&B.

Rising Demand Sparks a Need for Flexibility

The sector’s evolution comes with a growing demand for flexible staffing models. Consumers increasingly prefer:

  • Late-night delivery
  • Weekend brunch services
  • Last-minute event catering

To meet this demand, restaurants and cafes must scale operations quickly, especially during lunch rushes, holidays, and event seasons.

The Rise of Part-Time Jobs in Singapore’s F&B Industry

The part-time employment trend in F&B is no longer a backup plan—it’s now a strategic workforce solution. According to the Ministry of Manpower’s 2024 Labour Force Report:

  • 89.5% of employed residents are in full-time roles, but…
  • F&B diverges from this norm, with a higher share of part-time and casual workers

These roles attract:

  • Students juggling studies
  • Freelancers seeking side income
  • Parents or retirees wanting flexible hours

Part-time workers allow F&B businesses to:

  • Manage fluctuating demand cost-effectively
  • Reduce full-time headcount during slower periods
  • Stay agile in hiring for events, seasonal rushes, or promotional launches

Challenges and Opportunities for Employers

Despite the potential, hiring part-time staff comes with challenges:

  • Ensuring legal compliance (e.g., work-hour limits for youth workers)
  • Coordinating schedules across rotating shifts
  • Maintaining service consistency with varied team members

But platforms like Anytime AnyWork solve these pain points by offering:

  • Instant access to verified part-time F&B staff
  • Transparent pricing for budgeting confidence
  • Real-time availability and direct communication tools

What’s Next for Singapore’s F&B Industry?

With rising consumer expectations, labour market tightness, and the need for service excellence, flexibility and tech adoption will define the next wave of growth.

Whether it’s a hawker stall hiring extra help for lunch crowds or a hotel managing banquet events, the future of F&B staffing is agile, digital, and on-demand.

Final Thoughts

Singapore’s F&B sector is thriving—and so is the need for smart staffing solutions. Businesses that blend operational agility with innovation are best positioned to lead the next chapter of growth.

Looking to simplify your hiring process and meet the rising demand for flexible staff?

Hire reliable part-time F&B staff now with Anytime AnyWork.


References

  • Singapore Department of Statistics. (2024). Monthly Retail Sales and F&B Index – February 2024. https://www.singstat.gov.sg
  • Channel News Asia. (2024). Retail sales, F&B services in Singapore increase in February 2024: SingStat. https://www.channelnewsasia.com
  • Ministry of Trade and Industry. (2023). Economic Survey of Singapore 2023. https://www.mti.gov.sg
  • Ministry of Manpower. (2024). Labour Force in Singapore 2024 – Advance Release. https://stats.mom.gov.sg

Jonathan Herbsman
Jonathan Herbsman

Jonathan Herbsman is the CEO and co-founder of Anytime AnyWork, a flexible staffing platform connecting businesses with reliable part-time workers in Singapore. With a deep understanding of the gig economy and a passion for empowering people through accessible work opportunities, Jonathan leads the company’s mission to revolutionize how businesses hire and how individuals find work. Driven by innovation and data, he combines strategic vision with hands-on leadership to build scalable hiring solutions tailored to the needs of modern workplaces—especially in industries like F&B, retail, logistics, and events. Under his guidance, Anytime AnyWork has grown into a trusted platform for employers seeking quality staff and job seekers looking for flexible, on-demand roles. Jonathan regularly shares insights on workforce trends, part-time employment, and digital hiring strategies to help both employers and workers thrive in today’s fast-moving job market.